Stakeholder Engagement


In business we all rely on other people to get things done. Everyone affected by what you are doing is a stakeholder, and you need them on your side. Engaging stakeholders and winning their support is crucial to success. Yet most of us do it by hit-and-miss. There is a more effective way.

Partners

This workshop is delivered in partnership with our business partners at Impact Corporate Training.

Bern has trained over 10,000 people around the world in sales, stakeholder engagement, influence, leadership and service. These people are senior managers, project leaders, sales heads, technologists, operations managers, product developers, relationship managers, sales consultants and service officers. He has delivered training to major financial institutions such as Bank of Queensland, Standard Chartered, HSBC, JP Morgan, AXA, ABN AMRO, VISA, Westpac, ANZ, DBS and RBS. In the multinational sector he has trained groups from many different firms such as Microsoft, J&J, Shell, Reuters, Honeywell, Phillips and British Telecom.

Bern has applied his engagement skills in building these relationships and winning this business. He brings this expertise to the training and draws on the experiences of the group to create a positive and practical learning event. Bern is a culturally aware, insightful trainer who has the ability to connect with people at all levels.

Content

Key Subject Areas

  • Identify, prioritise and engage your stakeholders to appreciate their perspectives, and be open to different opinions
  • Gain feedback from your stakeholders as to how you can improve your influencing skills
  • Earn the respect of your stakeholders by understanding their business and learning about their interests and priorities
  • Develop strategies to work closely with stakeholders and enhance the outcome of your negotiations
  • Confidently facilitate stakeholder meetings and manage conflict situations
  • Achieve results with a culturally diverse set of stakeholders
  • Create a Stakeholder Engagement Plan to apply the skills you learn

Learning Outcomes

  • Learn about their goals and priorities
  • Work out how your project helps them achieve their goals
  • Ensure they understand the benefits of your project
  • Anticipate their reaction
  • Counteract negative perceptions before they take hold
  • Use their opinions to shape projects at an early stage
  • Avoid expensive, time-consuming remedial action
  • Win wide support by demonstrating the mutual benefits of your project
  • Improve the quality of your project
  • Win more resources, making it more likely your project will be a success
  • Make sure your plans take into account all regulatory issues

Who Should Attend

Anyone who is driving change in an organisation and needs to influence others.

These people are usually in roles such as Strategy, Project Management, Sourcing, Operations, Technology, Finance, Product Management, Sales, Service, Marketing, HR, Learning & Development, and Change Delivery.

This training workshop is essential learning for anyone delivering projects or implementing change. It explores the concept of influence in great detail and gives everyone practical tools to apply on the job.”

— Peter Groenewoud | Scope International