Retail Sales (Education)

With a focus on developing communication & retail sales skills specifically for the retail environment, this is a workshop that will create a level of confidence & preparedness in students entering this work environment.

“This course provided our students with valuable skills and techniques for use in employment situations. We also found the workshop informed, inspired and motivate all students and we thank you for providing such a worthwhile experience for them.”

Elspeth Morrison

Content

Key Subject Areas

  • Processes and techniques for the meet and greet and the farewell.
  • The value of knowledge, skills and attitudes in customer service.
  • Listening and questioning techniques.
  • How to discover stated and unstated needs and how to exceed the expectations of customers.
  • Features and benefits (what’s the difference?) and understanding the customer is only interested in benefits.
  • How to identify further opportunities that will add value to both the customer and the organisation.
  • Techniques for getting commitment to the sale.

Learning Outcomes

  • Develop a positive, “can-do” attitude.
  • Become effective and professional in all areas of business communication.
  • Build rapport with customers
  • Understand the sales process
  • Develop valuable sales skills
  • Understand ‘features/advantages/benefits’ modes of selling and how to use them.

Who Should Attend

Students who are looking to enter the workforce in a retail sales environment and those that are looking to be prepared and effective in sales techniques.