Sales Training: Basic Internet Marketing

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Short Description This course is an ideal start for business owners and people new to marketing to learn the basics of internet marketing.
Duration 1 Day
Who Should Attend Anyone who would like to learn how to use the internet to market their business more effectively.
Pre-requisites None
Key Subject Areas • Defining internet marketing.
• Creating an internet marketing plan.
• Extending your influence.
• E-mail marketing.
• Search engine optimisation (SEO).
• Advertising online.
Learning Outcomes • Determine how your Internet marketing strategy fits with your overall
marketing plan.
• Apply techniques to influence and engage your target market.
• Weigh the value of using a distribution service for e-mail marketing campaigns.
• Get started with search engine optimisation.
• Use online advertising to boost your marketing results.
• Adjust your internet marketing plan based on metrics and reporting.
Certification Following successful completion of this workshop, participants will receive a personalised Training101 certificate of completion.
Materials Supplied Each participant will receive a specialised manual and course materials
Presentation Method Facilitator-led with highly interactive material, including video examples, exercises and discussion.
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